ardeo STUDIOSCo-founded by my company Canvas London and influencer and content creator Sammi Jefcoate, we established the founding management team. Canvas led the full-service execution of brand creation, strategy, design, manufacture, and e-commerce build, launching the brand in August 2021.
Ardeo quickly gained a cult following, with products consistently selling out minutes after launch.
I continue to manage all creative and communication aspects of the business alongside wider brand strategy as part of the founding team.
SHAPE & FORM
Ardeo was founded with a desire to bring creativity back to the everyday ritual of getting dressed, challenging the end use of pieces, and not being confined by stereotypes or the traditional way of wearing something.
In 'Shape & Form,' we focused on how products contour around the body to showcase the boldness of Ardeo objects and to appreciate their beauty, high-quality craftsmanship, and power to inspire.
Photographer: Kaj Jefferies
Stylist: Phoebe Lettice
MUA: Kim Kiefer
Production: Wonderhood Makers
ARDEO X THE GREAT FROG
In December 2023, Ardeo partnered with cult jewellery brand, The Great Frog, to launch a sell-out collaboration merging Ardeo’s signature style with The Great Frog’s legendary craftsmanship.
Photography: Sarika Thakorlal
THE VEGAN COLLECTION
Signature Ardeo accessories, made from AppleSkin - a material with low environmental impact, offering a luxurious, durable, and long-lasting alternative to traditional animal leather.
Photographer: Kaj Jefferies
Stylist: Phoebe Lettice
MUA: Scarlett Burton
Production: Wonderhood Makers
GALLERY SPACE SPRING
For 'Gallery Space,' we chose an industrial location that felt in keeping with our desire to showcase Ardeo pieces as works of art.
For Spring, we introduced bold lighting to focus on Ardeo as part of a full look, creating inspiration for various ways of wearing.
Photographer: Kaj Jefferies
Stylist: Phoebe Lettice
MUA: Scarlett Burton
Production: Wonderhood Makers
GALLERY SPACE HIGH SUMMER
For 'Gallery Space,' we chose an industrial location that felt in keeping with our desire to showcase Ardeo pieces as works of art.
For High Summer, we flooded images with light to show Ardeo as part of a full look, creating inspiration for various ways of wearing.
Photographer: Kaj Jefferies
Stylist: Phoebe Lettice
MUA: Scarlett Burton
Production: Wonderhood Makers
nineties grain on film
Lifestyle-focused creative to inspire the everyday styling of Ardeo with a nineties grunge aesthetic
Photographer: Kaj Jefferies
Stylist: Phoebe Lettice
MUA: Kim Kiefer
Production: Wonderhood Makers
