Whether you are a new brand seeking to define your USP, craft your brand story, establish your position in the market, refine your product offering, and build your community, or an existing brand aiming to evolve your current market positioning and perception, I can help.

I lead the development of creative concepts that bring brand visions to life across product, campaigns, content, and communication. With experience in fashion and lifestyle, I direct cohesive, multi-channel storytelling to connect with audiences in an authentic and aspirational way.

I research and present initial concepts and refine into core or seasonal stories to create a clear direction for design and development teams. This can include mood boards, vintage garments, print and fabric sourcing, and colour palettes.

Accomplished in womenswear, menswear, and accessories, I balance creativity with commerciality to design premium, well-considered pieces, with an interest in responsible manufacture and garments that stand the test of time.

I develop concepts for all visual content, including marketing campaigns, social media, product launches, and e-commerce, aligning with the brand vision. I curate and brief selected teams, directing on-set and managing image selection to deliver final assets to a high standard.

I write, edit, and publish content across platforms. From engaging newsletters and social content that resonates with your community, to website copy and product descriptions, I deliver content that resonates with your audience to drive engagement and sales.