FASHION DESIGN & CREATIVE DIRECTION
I’m a fashion designer and creative director with 15+ years of experience shaping premium fashion and lifestyle brands. Through my company, Canvas London, I lead creative direction across content production and brand building, having co-founded two successful brands while consulting for others across the industry.
My love of design remains at the heart of everything I do, with experience in both womenswear and menswear. I approach each project with a deep understanding of brand, creating work that’s rooted in storytelling, culture, and community.
With a proven track record of delivering bestsellers that stand the test of time, I blend forward-thinking creativity with commercial insight to drive success.
Whether co-creating with founders or in-house teams, I bring an open, collaborative approach to every project.
BRAND CONSULTANCYFrom high-level strategy to the day-to-day realities of running a fashion brand, I bring multifaceted experience across creative direction, design and development, art direction, tone of voice, copywriting, social strategy, and CRM.
My value lies in the breadth and depth of this experience - connecting the dots across every stage of the brand journey. I help build cohesive, compelling brand narratives that shape the big picture whilst addressing the often over-looked details that make all the difference.